Social networks are now so ingrained in our way of life that we no longer question them. What are they used for?

There is one thing you can't miss when you enter an auditorium for a presentation: each person in front of you is in a different mood. For some, life is going well, others are even in a bad way. Each person's thinking and attention span are almost like wild animals. But there is good news: there are strategies to grab the audience.

It's like the packaging of any product: what wraps up the message is very important, and that doesn't mean you can neglect the message. But a presentation can be a trigger to capture the audience's attention, as well as to generate emotion, empathy, and to explain the brand's personality. After all, we already know that people find it increasingly difficult to concentrate on listening to someone without grabbing their cell phone: what can we do then?

It is rare to find someone who does not use at least one social network. Facebook, Instagram, TikTok, Twitter, etc., have an endless number of users. Sometimes they are used to interact with family, friends and acquaintances, and sometimes they are a tool to get news or other relevant information.

Pandemic has accelerated the digital revolution. Online ordering became commonplace, customers got used to this hybrid way of life, with physical stores and catalogs on Instagram or other platforms. The numbers reveal that there was less consumer loyalty, since not all organizations responded in these times, so there was more diversity, the potential customer looked elsewhere, giving priority to those who delivered the product on time but also safely, valuing packaging and care.

Everyone knows who José Mourinho is. The coach, the born winner, the provocateur, the seducer, the excellent communicator. Every time he left home, he risked winning a trophy. Or almost, come on.

We already know that we live in unusual, extraordinary times of uncertainty, of some fear, of vulnerability and of constant tests and challenges to sensitivity.

Sometimes a good idea only has to be heard by the right people. But this process is still complex. It works almost like an orchestra, everything has to happen in a synchronised way: the idea, the preparation of the idea, how it is revealed and presented, by whom, why, for what and how much income it will bring.

If the colours of the clothes we wear can affect our mood, behaviour and stress levels, and even the way others interact with us, then it is only fair to conclude that the colours we use in presentations cannot be left to chance. How do we feel about yellow? How about red? Blue? Green? Many things...

Almost 60% of people use social media more since the pandemic began. According to PwC, this figure stands at 58%, with 86% of these people hoping to maintain this use in the future. And this is an opportunity. Social networks allow you to connect and interact with people on a personal level, whether they are already customers or potential customers. It is a giant storefront.

Society is increasingly individualistic. We live from bubble to bubble, with hypnotized eyes fixed on the smartphone, thinking about our accounts, goals and anxieties. Does it affect us what happens around us?

What is the worst news in a presentation? Probably the one that indicates that the audience was confused, little clarified or without realizing what was the main message of the speaker.

With the constant technological and automated advances of this new Digital Age in which we live, all points of business communication that demonstrate the most human and emotional side, will always be privileged in relation to the others.

The first point that’s important to mention is the Brand Consistency. If you think changing your logo, will it be the next step for your brand to gain more customers?

With the constant technological and automated advances of this new Digital Age in which we live, all points of business communication that demonstrate the most human and emotional side, will always be privileged in relation to the others.

We’re living in an exceptional time; an extraordinary moment in everyone’s lives. At first, 2020 marked the beginning of a new decade, but it quickly showed us that this triviality of the Western calendar would only be a footnote compared to the great event that awaited us.

We all know that the videos circulating on the Internet have an impact on our daily lives. Furthermore, if we think about it, corporate videos also impact our opinions on brands and products.

The hierarchy of information allows the target audience, viewer or reader to know where to focus first. It also shows the order of importance of the information and content presented.

Aimed at all design lovers, we’ve decided to dedicate our first post of the year to 2019 design trends.

Do you want to get to know a brand storytelling agency and see how they work? This is the perfect article for you.

In this blog post, we want to help you define your brand’s style with storytelling techniques. Defining the style (or character) of a brand is one of the most complicated tasks when creating a new brand or considering rebranding.

They say a picture is worth a thousand words. In fact, the role of visual communication is determinant in our perception, our interpretation and our understanding of messages. Such is the importance of design in presentations.

In this blog post, we will address the subject of creative institutional presentations. In a laid-back and positive way, we try to show our readers that all presentations, in this particular case, institutional presentations, have an immense potential! 

Communication between living beings is one of the oldest behaviours known to man. And this behaviour is not the exclusive domain of human beings; all of the planet's inhabitants need to interact for one reason or another. Whether by gestures, sounds, smells or simply a look, it is a fact that communication is a universal necessity.

Once upon a time, there was a boy who was not afraid! From a tender age, stories are part of our universe. It may seem like a cliché, but the reality is that we grow up falling asleep to little tales that draw our attention, make us wonder and want to know more.

Before getting into the battle between Prezi and PowerPoint, and before you choose which one to use for your next presentation, we’re going to explain more clearly the numbers surrounding the world’s two most popular presentation tools. Then, we’ll analyse the advantages and disadvantages of both so we can help you make an informed decision.

Are there differences between a presentation design agency and a traditional advertising agency? You can rest assured that yes, there are several differences. These are different types of businesses because they focus on different things. It may seem like they work in similar ways, but mostly they don’t.

On 22 March, we attended a conference on Augmented Intelligence, called CONVERGE, which took place at the Kirchner Cultural Centre in Buenos Aires, Argentina.

Achieving effective and creative presentations is not easy. They always require effort, work and dedication. There is no doubt that there are no effective and creative presentations that are unplanned and done spontaneously. Its preparation demands a lot from the presenter, both before and during the presentation itself.

We’ve said before that the key to a successful presentation is the time invested in its execution. There are several questions we need answer: Who is the audience? Which technical level does it have? Will you be providing a written document or will you be presenting? What is the appropriate register? And there are many other questions that are key to a successful presentation.

At Slide Lab, we often talk about how a presentation is a unique opportunity to pitch an idea, motivate a team and even close a deal. If you believe this to be true, then your presentation is on the right path to success. If, on the other hand, you belong to the team of those who leave the presentation for last or those who assign it to the intern, then we need to talk. 

The dilemma between whether to outsource a new project is constant, due to associated costs, the briefing and even the belief that there is internal capacity to develop the work.

Practice makes perfect. That’s why we recommend you rehearse your presentation whenever possible. However, there is no clear rule on how we should do this, nor how much time we should spend rehearsing a presentation, since different speakers need different things.

PowerPoint presentations are a common and very useful tool in the executive world. They are used to create readable documents but, essentially, they are used as a supporting format to present ideas, research, trends or results to a specific audience (be it an internal working team or investors, partners or clients of the company).